A couple of weeks ago, my client, GrassGreener Group, invited me into a meeting with Clive Sandle, director of the "Simon on the Streets" charity. We discussed how we might support their "Sponsored Sleep-Out" event on September 13th 2012. And then Clive mentioned that, next year, probably in M...
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The perfect promo email is the one that all your subscribers want to open, and that contains the right words to convince 100% of your readers to click the link within. Sorry to disappoint you, but I don’t know how to accomplish this and, I suspect, neither does anyone else. Unless you h...
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Have you ever had your server hacked? Pray you never do. Trust me when I tell you it’s one almighty headache. You have to change all of your FTP passwords and then try to find and undo the damage inflicted on your websites. But that’s the easy part. The real stomach-clenching, cold-sw...
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Last week I began working with a new client, an executive search recruitment company called GrassGreener Group. Among other things, I’ll be writing marketing material, managing their blog and optimizing their website for the search engines. What do I know about recruitment consulting? As ...
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It’s estimated that approximately one in five people are born with an addictive personality - meaning they are vulnerable to becoming addicted to a substance or behavior. This means that there is an excellent chance that someone you know - a friend or family member - is suffering, perhaps secret...
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The Strategy That Attracted Over 1.6 Million Visitors! A short while ago I update the Lucid SEO manual - it's got some new links, some updated info, and I've streamlined it even further to make it as simple and straightforward as possible. I quietly placed it on sale a couple of days ago for...
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It’s common practice these days for business owners to hire someone to install a customized blog, only to let the finished product languish as the struggle to create new content is realized. My solution is to provide, not just a blog installation and setup service, but also ongoing management a...
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Writing on someone else’s behalf is a privilege I take very seriously. The first step is to collate the client’s store of knowledge through email exchanges, telephone conversations, or seminar transcripts. After that I study the client’s existing content (video, blog posts, emails, etc.)...
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I don’t like to say “no” to a client. So when I was asked if I could arrange for MDC to appear on the Amazon Kindle and Apple Newsstands, despite having no experience in this area, I said... “I’ll see what I can do.” Just over two months later, the Kindle version of MDC appeared on ...
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Producing a magazine is easy. Producing a new magazine every month, from scratch, and to the same high standard as your first issue . . . That’s much more difficult. When I first became involved with MDC, the magazine was produced entirely in-house and was taking up time and resources tha...
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