Category: Blogging

GrassGreener Group – A Marketer’s Dream

GrassGreener Group – A Marketer’s Dream

• May 21, 2012 • Comments (0)

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Last week I began working with a new client, an executive search recruitment company called GrassGreener Group.
Among other things, I’ll be writing marketing material, managing their blog and optimizing their website for the search engines.
What do I know about recruitment consulting?
As it turns out, very little.
Aside from the obvious fact that recruitment consultants help businesses [...]

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Category: Blogging, SEO

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Blog Management

Blog Management

• April 24, 2012 • Comments (0)

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It’s common practice these days for business owners to hire someone to install a customized blog, only to let the finished product languish as the struggle to create new content is realized.
My solution is to provide, not just a blog installation and setup service, but also ongoing management and blog post creation.
For more information give [...]

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Category: Blogging, Ghostwriting, Outsourcing

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The Red Queen Effect

The Red Queen Effect

• May 18, 2011 • Comments (0)

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In Lewis Carroll’s novel, “Through the Looking Glass”, the Red Queen tells Alice that in the Looking Glass world “it takes all the running you can do, to keep in the same place”. Although most commonly applied to evolutionary theory, the ‘Red Queen Effect’ is a fitting allegory to describe very nicely how many people run [...]

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Category: Articles, Blogging, Productivity, Time Managment

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