The perfect promo email is the one that all your subscribers want to open, and that contains the right words to convince 100% of your readers to click the link within.
Sorry to disappoint you, but I don’t know how to accomplish this and, I suspect, neither does anyone else.
Unless you have a [...]
Have you ever had your server hacked? Pray you never do. Trust me when I tell you it’s one almighty headache. You have to change all of your FTP passwords and then try to find and undo the damage inflicted on your websites.
But that’s the easy part. The real stomach-clenching, cold-sweat inducing nightmare, is trying [...]
Since I’m about to brand myself as an Internet Marketing heretic, I can’t exclude the possibility that I may shortly find myself bundled into an unmarked van, never to be heard from again. In case this does turn out to be the last article that I ever write, I hope you’ll take what you’re about [...]
“But all the clocks in the city
Began to whirr and chime:
‘O let not Time deceive you,
You cannot conquer Time.”
The above verse marks the point at which W.H. Auden’s poem abandons sentiment and proclaims the inevitable, destructive, march of time. This is something which internet marketers come to know only too well. The [...]
You can couple the title with “Facts are sacred…” or “Truth prevails where…” whichever you prefer. Either way, everyone should be free to share their opinion, as long as they don’t object to having their ideas challenged and they have the humility to be willing to change their position in the face of a reasonable [...]
In this article I’m turning my attention to the peddlers of the pseudo-scientific, quasi-religious, quantum quackery, that is The Law of Attraction.
Clearly I’m not going to be making any attempt to be of objective in this discussion but, to be fair, since a recent film raised awareness of this philosophical flight of fancy, you’d be [...]
New Internet Marketers are renowned for being tight with their money. It’s good to be careful with your expenditure but if it’s to the point of hosting your website on an advert supported service or trying to subsist on nothing but pop-tarts, then you’re taking it too far.
When you’ve got a nice, regular income [...]
In Lewis Carroll’s novel, “Through the Looking Glass”, the Red Queen tells Alice that in the Looking Glass world “it takes all the running you can do, to keep in the same place”. Although most commonly applied to evolutionary theory, the ‘Red Queen Effect’ is a fitting allegory to describe very nicely how many people run [...]